In 2007, a veteran group of technology, marketing experts and political strategists organized a disparate set of tools into an integrated suite of services to Raise Money, Advertise, Aggregate Supporters, Publish Information, Urge action and Communicate Instantly with grassroots supporters and Organize political campaigns and advocacy groups online. Recognizing the power of the Internet as a communications and fundraising platform is one thing, realizing the potential is another. Candidates who embrace the Internet will enjoy a strategic campaign advantage that can lead directly to victory at the polls.

With America spending more and more time online, it makes sense to begin allocating more of your media spending on the Internet. Today’s top companies are spending more than 20% of their marketing budgets online, using interactive direct marketing tools that are more cost effective than the broadcasting media of television and radio. We believe it is time that political campaigns and advocacy groups to catch up and begin to allocate more of their television and direct mail centric budgets to this powerful fundraising and targeted advertising tool. Or as we like to say…don’t spend more, spend better.

Raise Money

CampaignGrid targets, solicits and collects donations on a success only basis, meaning candidates only pay for advertising that results in a donation. Leading marketers across the economy have used this type of success-based advertising to acquire customers for many years, but CampaignGrid is the first company to bring this expertise to the political arena.

Once you launch CampaignGrid, we use state of the art technology and Nobel prize winning theory to manage and optimize every aspect of the campaign- from fundraising and voter outreach right up to “get out the vote” efforts on election day. The online campaign is carefully and meticulously designed to minimize the advertising costs and maximize the results using statistically validated metrics, not hunches, guesses or unproven ideas. Every aspect of the online advertising is monitored for performance and these performance metrics are reported to you in real time- together we can react to the changing environment of a political campaign at a moment’s notice. Best of all, our proprietary online monitoring system can help shape your offline communication strategy by giving you instant feedback, real time data and state of the art A-B message testing. Advertise on the world’s largest political ad network – ID voters and track results in real time.

Imagine being able to advertise and pay only for results - now stop imagining. Performance based advertising has arrived and when coupled with our micro-segmentation targeting capabilities and real time analytics, you’ll know exactly where your advertising is being seen as well as which ads are working (and which ones are not). This powerful voter network costs a fraction of traditional advertising and offers unparalleled responsiveness. In a matter of hours we can respond to your opponent and the media with precise geo targeted and issue oriented communications.

Our voter network extends across the entire United States but can be targeted by state, congressional district, zip code or precinct. Our demographic and behavioral modeling permits us to zero in on specific audiences with specific messages tailored to elicit the greatest voter response. For example, we can simultaneously communicate your message on health care reform and prescription discounts to seniors while we communicate your environmental position to young voters. These messages are delivered across a network of the leading properties on the web including Google, Yahoo, The Drudge Report and most of the top 100 visited sites on the web. Organize - Manage using micro targeting data and world class analytics in partnership with the worlds best CRM “Constituent Relationship Management” solution.

Campaign Grid permits candidates to monitor every aspect of their campaign using micro targeting data, from fundraising, voter list management (both house file and prospecting), communication, reporting, tracking competitors and reporting to the Federal Election Commission. The web-based dashboard is easy to use, easy to customize and requires no expensive investment in software or technology. The result is instant access to every piece of information needed to win the election.