Web Franking

WHY

• Advertise online using your MRA
• Go green and save taxpayer money
• Promote services & events
• Military Academy nomination & art contest
• Federal job openings, staff openings & intern recruitment
• Telephone Town Hall sign ups
• Member Appearances
• Build constituents email list
• Advertise only to your district - proven geographic targeting by zip code
• Over half of Americans use the Internet as their primary source to get news, share their political views, and mobilize others. (Source: The Internet’s Role in 2008,” Pew Internet & American Life Project, April 2009)

TARGETING

• Deliver ads electronically using text and banner ads on search engines (Google), Gmail, national and local news, political and interest websites
• Target constituents during their online searches
• Target constituents to inform them about services and news
• Reach constituents in the context of a source they trust for their news and information with strategically placed ads
• Use a vast advertising network to place ads in the context of articles that relate to a government service or an important vote or issue

AFFORDABLE

• Cheaper than direct mail, 24 hour turn around time to launch an ad campaign
• Grid can design a monthly recurring program to build a member’s online profile, and supplement it with Town Halls and events as they occur.
• Members can also combine direct mail with online for a true multi-channel ad campaign.

LEARN MORE CALL

Jeff Dittus, FrankingGrid (215) 283-1005